H.E.R.
Branding and Identity
UX/UI Design
Graphic Design
Product Design
Hi, I'm Hayley. I bridge art, anthropology, and business to design products that don’t just solve problems—they ignite inspiration.
Digital Designer
Hayley Robinson
Digital Designer
Hayley Robinson
Branding and Identity
UX/UI Design
Graphic Design
Product Design
Hi, I'm Hayley. I bridge art, anthropology, and business to design products that don’t just solve problems—they ignite inspiration.
Digital Designer
Hayley Robinson
education & experience
education & experience
(2016-2025)
education & experience
(2016-2025)
portfolio
Projects.
A snapshot of some of my work.
A snapshot of some of my work.
I've helped entrepeneurs and businesses across industries achieve their goals. Here are some of our recent projects.
portfolio
Projects.
A snapshot of some of my work.
I've helped entrepeneurs and businesses across industries achieve their goals. Here are some of our recent projects.
Why choose us
Why choose us
Why choose us
A designer with the eye of an artist, the mind of an anthropologist, and the strategy of a business executive.
A designer with the eye of an artist, the mind of an anthropologist, and the strategy of a business executive.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Cross-disciplinary design thinking. I connect art, anthropology, and business to uncover fresh insights and translate them into practical design solutions.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
02
Faster Design Decisoins
02
Faster Design Decisoins
02
Faster Design Decisoins
What we do
What we do
What we do
Services.
Services.
(001)
Web design and development
Building modern, responsive websites that combine usability with visual storytelling. I design sites that balance aesthetics, accessibility, and performance to ensure businesses connect effectively with their audiences
Categories
Information Architecture
Wireframing
Responsive Design Planning
UI Design Systems
Interactive Prototyping
Website Development
6+
Web design and development
(002)
Branding and Graphic Design
Designing visuals that communicate with clarity and impact. Whether for presentations, marketing collateral, or digital campaigns, I deliver design assets that strengthen brand presence and support business objectives.
Categories
Brand Guidelines
Marketing Collateral
Conceptual Campaigns
Trend-Forward Design
Infographics
6+
Branding and Graphic Design
(003)
UX / UI Design
Creating intuitive interfaces and seamless user experiences grounded in research and customer insights. I translate business goals and user needs into designs that improve usability, adoption, and satisfaction.
Categories
User Research
User Personas & Journey Mapping
Wireframing
High-Fidelity Prototypes
UI Systems & Design Kits
User Testing
Scaleable Design Ops
UX / UI Design
(004)
Product Design
Designing digital products end-to-end with a balance of creativity, strategy, and usability. From wireframes to high-fidelity prototypes, I ensure products are scalable, functional, and inspiring to use.
Categories
Market & Competitive Analysis
Product Vision & Positioning
Prioritization & Feature Definition
End-to-End User Flows
Prototyping & Validation
Interaction Models
6+
Product Design
(001)
Web design and development
Building modern, responsive websites that combine usability with visual storytelling. I design sites that balance aesthetics, accessibility, and performance to ensure businesses connect effectively with their audiences
Categories
Information Architecture
Wireframing
Responsive Design Planning
UI Design Systems
Interactive Prototyping
Website Development
6+
Web design and development
(002)
Branding and Graphic Design
Designing visuals that communicate with clarity and impact. Whether for presentations, marketing collateral, or digital campaigns, I deliver design assets that strengthen brand presence and support business objectives.
Categories
Brand Guidelines
Marketing Collateral
Conceptual Campaigns
Trend-Forward Design
Infographics
6+
Branding and Graphic Design
(003)
UX / UI Design
Creating intuitive interfaces and seamless user experiences grounded in research and customer insights. I translate business goals and user needs into designs that improve usability, adoption, and satisfaction.
Categories
User Research
User Personas & Journey Mapping
Wireframing
High-Fidelity Prototypes
UI Systems & Design Kits
User Testing
Scaleable Design Ops
UX / UI Design
(004)
Product Design
Designing digital products end-to-end with a balance of creativity, strategy, and usability. From wireframes to high-fidelity prototypes, I ensure products are scalable, functional, and inspiring to use.
Categories
Market & Competitive Analysis
Product Vision & Positioning
Prioritization & Feature Definition
End-to-End User Flows
Prototyping & Validation
Interaction Models
6+
Product Design
(001)
Web design and development
Building modern, responsive websites that combine usability with visual storytelling. I design sites that balance aesthetics, accessibility, and performance to ensure businesses connect effectively with their audiences
Categories
Information Architecture
Wireframing
Responsive Design Planning
UI Design Systems
Interactive Prototyping
Website Development
6+
Web design and development
(002)
Branding and Graphic Design
Designing visuals that communicate with clarity and impact. Whether for presentations, marketing collateral, or digital campaigns, I deliver design assets that strengthen brand presence and support business objectives.
Categories
Brand Guidelines
Marketing Collateral
Conceptual Campaigns
Trend-Forward Design
Infographics
6+
Branding and Graphic Design
(003)
UX / UI Design
Creating intuitive interfaces and seamless user experiences grounded in research and customer insights. I translate business goals and user needs into designs that improve usability, adoption, and satisfaction.
Categories
User Research
User Personas & Journey Mapping
Wireframing
High-Fidelity Prototypes
UI Systems & Design Kits
User Testing
Scaleable Design Ops
UX / UI Design
(004)
Product Design
Designing digital products end-to-end with a balance of creativity, strategy, and usability. From wireframes to high-fidelity prototypes, I ensure products are scalable, functional, and inspiring to use.
Categories
Market & Competitive Analysis
Product Vision & Positioning
Prioritization & Feature Definition
End-to-End User Flows
Prototyping & Validation
Interaction Models
6+
Product Design
About us
About us
About us
H.E.R.
H.E.R.
H.E.R.
How I create digital products and experiences
How I create digital products and experiences
Combining creativity, technology, and strategy to build powerful digital solutions.
01
Discovery & Define Targets
01
Discovery & Define Targets
01
Discovery & Define Targets
02
Brainstorm & Ideate Solutions
02
Brainstorm & Ideate Solutions
02
Brainstorm & Ideate Solutions
03
Prototype & Test
03
Prototype & Test
03
Prototype & Test
04
Iterate, Finalize, & Launch
04
Iterate, Finalize, & Launch
04
Iterate, Finalize, & Launch
Testimonials
Testimonials
Testimonials
Experiences.
©2025
©2025
©2025
4.9
4.9
/5
We’ve delivered 56+ projects that help companies generate real results.
H.E.R.
H.E.R.
H.E.R.
25+
Trusted by
clients and users
25+
Trusted by
clients worldwide
25+
Trusted by
clients and users
Chris Caruso
Caruso Customs
Incredible work! Hayley delivered exactly what we needed, on time and beyond expectations.
Chris Caruso
Caruso Customs
Incredible work! Hayley delivered exactly what we needed, on time and beyond expectations.
Chris Caruso
Caruso Customs
Incredible work! Hayley delivered exactly what we needed, on time and beyond expectations.
Christina Olson
Daisy Cannon Interiors
Hayley put herself in my shoes to understand my needs for my website redesign - it was a great experience, delivered faster than expected!
Christina Olson
Daisy Cannon Interiors
Hayley put herself in my shoes to understand my needs for my website redesign - it was a great experience, delivered faster than expected!
Christina Olson
Daisy Cannon Interiors
Hayley put herself in my shoes to understand my needs for my website redesign - it was a great experience, delivered faster than expected!
Walker Lee
Sound Engineer
Our new music experience for users is exactly what we envisioned—aligned with our brand, clean, modern, and unique.
Walker Lee
Sound Engineer
Our new music experience for users is exactly what we envisioned—aligned with our brand, clean, modern, and unique.
Walker Lee
Sound Engineer
Our new music experience for users is exactly what we envisioned—aligned with our brand, clean, modern, and unique.
customer conversations
customer conversations
customer conversations
Successful projects launched
Successful projects launched
Successful projects launched
Products designed and supported
Products designed and supported
Products designed and supported
Years of Experience
Years of Experience
Years of Experience
H.E.R.
H.E.R.
H.E.R.
Every project taken on is optimized for long term success.
a simple approach: focusing on great user experience, meeting business goals, and creating a unique digital identity.
a simple approach: focusing on great user experience, meeting business goals, and creating a unique digital identity.
Translating ideas and goals into tangible products and experiences.
Translating ideas and goals into tangible products and experiences.
Case study
Branding, UX/UI Design
From branding to visual graphics to product design
From branding to visual graphics to product design
We do it all.
We do it all.
Performance Boost:
Active Users +48%,
Bounce rate -23%
Conversion Rate Improvement:
2.2% → 5.9%
“Thanks to the redesign, we've seen a steady increase in user adoption.”
Eliza Hartwick
100
Page Load Score
Prioritizing functionality without losing visual appeal
+30%
+30%
Quarterly visits
+1k
Dec
+1k
Dec
+1k
Dec
+1.3k
Jan
+1.3k
Jan
+1.3k
Jan
+1.1k
Feb
+1.1k
Feb
+1.1k
Feb
+1.5k
Feb
+1.5k
Feb
+1.5k
Feb
+2.3k
Feb
+2.3k
Feb
+2.3k
Feb
+5.9k
Mar
+5.9k
Mar
+5.9k
Mar
Case Study
Case Study
Case Study
Caruso Custom
Per month
Yearly
Website Redesign
Having a great user experience resulted in a 150% traffic increase month over month
Optimized
150%
traffic increase
Homepage + 4 inner pages
Design and Development
Mobile-Optimized Design
Delivery time
3-4 weeks
Per month
Yearly
Website Redesign
Having a great user experience resulted in a 150% traffic increase month over month
Optimized
150%
traffic increase
Homepage + 4 inner pages
Design and Development
Mobile-Optimized Design
Delivery time
3-4 weeks
Per month
Yearly
Website Redesign
Having a great user experience resulted in a 150% traffic increase month over month
Optimized
150%
traffic increase
Homepage + 4 inner pages
Design and Development
Mobile-Optimized Design
Delivery time
3-4 weeks
Looking for more?
Add branding, strategy, a custom app or content creation—flexible offerings to strengthen your business. Committed to creating a solution that fits your needs.
Add branding, strategy, a custom app or content creation—flexible offerings to strengthen your business. Committed to creating a solution that fits your needs.
H.E.R.
H.E.R.
H.E.R.
The education behind projects.
The education behind projects.
Our mission and values
Create experiences that create happiness while also helping humanity
We believe great work comes from staying curious and always being open to learning more. That's why we've invested time and resources in learning multiple disciplines in order to deliver cohesive products to customers.
B.A. in Anthropology
at UCLA
Empathy
B.A. in Anthropology
at UCLA
Empathy
B.A. in Anthropology
at UCLA
Empathy
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
UX/UI Certificate
from Google
Business
UX/UI Certificate
from Google
Business
UX/UI Certificate
from Google
Business
Design Process
Design Process
A structured, human-centered approach to innovation.
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Newest trends and insights
Newest trends and insights
Stay informed about our latest projects, trends, and industry insights.
H.E.R.
H.E.R.
H.E.R.
What’s new
in digital?
What’s new
in digital?
What’s new
in digital?
© 2025 Hayley E. Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson
© 2025 Hayley E. Robinson
Let’s talk.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
Digital Designer
Hayley Robinson